巧克力产品调查问卷1币小哥

火币

  循环表 Rotate Order

  A类 A B类 B

  •ABC •BCA •CAB •DEF •EFD •FDE

  主体问卷—U&A部分 Questionnaire – U&A Part

  品牌认知 Brand Awareness

  [不提示] TOM

  Q1. 请问你看到或者听说哪些巧克力的品牌呢?还有吗?还有吗?[将被访者回答的第一个品牌记录在“第一提及”Q1a(单选)下面dor,“其它提及”记录在Q1b(复选)下面]

   Which chocolate brand have you seen or heard of? Probe (write the first brand name under TOM Q1a (SA); write others under Q1b (MA).

  [出示示卡] Show Card

  Q2. 除了你刚才提到的品牌之外dor,你还看到或听说过卡片上的哪些巧克力品牌呢?还有吗?还有吗?(复选)

   Besides the brand name you have mentioned, have you seen or heard of any chocolate brand names on the card? (MA) Probe

  [出示示卡] Show Card

  Q3. 请问你过去曾经买过哪些品牌的巧克力呢dor? (复选)

   Which brand of chocolate have you purchased before? (MA)

  [出示示卡] Show Card

  Q4. 请问您最常买的是哪个品牌的巧克力dor?(单选)

   Which brand of chocolate do you purchase most often? (SA)

  [出示示卡] Show Card

  Q5 请问您在过去6个月中曾经吃过哪些品牌的巧克力呢dor?(复选)

   Which brands of chocolate have you had in last 6 months? (MA) (Sara – in the Chinese translaton, does “had” relate to “ate.” Yes

   Recommend to add some time period, like a year, so to read: Which brands of chocolate have you had I the past year?) I think if “6 months”is better?

  [出示示卡] Show Card

  Q6 请问您最常吃哪个品牌的巧克力dor?(单选)

   Which brand of chocolate do you have most often? (SA) (Sara – add Mauna Loa, Paton’s [direct competitors to HH] and Guylian [2nd tier competitor to HH])

   Q1a Q1b Q2 Q3 Q4 Q5 Q6

   第一提及

  TOM 其他提及

  Others (specify) 提示提及

  Aided awareness 买过

  Have purchased 最常买

  Purchase most often 吃过

  Have had 最常吃

  Most often have

  好时 Hershey’s 1 1 1 1 1 1 1

  德芙 Dove 2 2 2 2 2 2 2

  吉百利 Cadbury 3 3 3 3 3 3 3

  M&M 4 4 4 4 4 4 4

  奇巧 Kit kat (Nestle) 5 5 5 5 5 5 5

  金帝 Le Coute 6 6 6 6 6 6 6

  施华 Cemol 7 7 7 7 7 7 7

  费列罗 Rocher (Ferrero) 8 8 8 8 8 8 8

  士力架 Snicks 9 9 9 9 9 9 9

  大昌儿童 Dachongertong 10 10 10 10 10 10 10

  申丰 Shenfeng 11 11 11 11 11 11 11

  迪妮 Derry’s 12 12 12 12 12 12 12

  瑞士莲 Lindt 13 13 13 13 13 13 13

  美可馨 Meikexin 14 14 14 14 14 14 14

  豪氏(Hawaiian Host) 15 15 15 15 15 15 15

  My Hawaii 16 16 16 16 16 16 16

  金莎(Trésor Doré) 17 17 17 17 17 17 17

  Mauna Loa 18 18 18 18 18 18 18

  Paton’s 19 19 19 19 19 19 19

  其他(请注明)Other (please specify)____________ 97 97 97 97 97 97 97

  不知道/无 Don’t know/No 98 98 98 98 98 98 98

  消费习惯 Consuming Behavior

  [出示示卡] Show Card

  Q7 请问您平均多久购买一次巧克力dor?(单选)

   How often do you purchase chocolate? (SA)

   一天一次以上 More than once a day 1

   一天一次 Once a day 2

   一星期4-6次 4-6 times per week 3

   一星期2-3次 2-3 times per week 4

   一星期一次 Once a week 5

   两星期一次 Once every 2 weeks 6

   两星期一次以下 Less 7

  [出示示卡] Show Card

  Q8 请问您经常在哪购买巧克力呢dor?(单选)

   Where do you often purchase chocolate? (SA)

   超市 Supermarket 1

   仓储式超市 Warehouse supermarket 2

   杂货店 Grocery 3

   糖果店 Candy shop 4

   便利店 Convenience shop 5

   其他(请注明)Other (please specify) 97

  [出示示卡] Show Card

  Q9 请问您购买巧克力通常作为什么用途dor?

   What is the normal use of chocolate?

   自己享用 Self consuming 1

   与同事/朋友分享 Share with friends 2

   与家人分享 Share with family 3

   作为礼物送给恋人(一般场合) 4

   Gift to lover (normal occasion)

   作为礼物送给恋人(特殊场合) 5

   Gift to lover (special occasion)

   作为礼物送朋友 Gift to friends 6

   其他(请注明)Other (please specify) 97

  Q10 请问您通常会购买什么包装的巧克力(包含太妃糖、巧克力棒等巧克力产品)dor?

   In which package do you usually purchase chocolate(include toffee dor,bar)? Also candy bar

   精美礼盒装 Delicate gift pack 1 Sara- Is this is gift box? Yes

   袋装 Bag pack 2

   散装 Loose pack 3

   其他(请注明)________________ 97

   Other, please specify

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评论列表
狗子现在是韮庄信仰币
2021-07-17 13:23:58 回复该评论
同意!人生短短数十年努力赚钱同时也需要及时行乐!
2021-07-17 13:23:58 回复该评论
狗币太不稳了,都不敢重仓
2021-07-17 13:23:58 回复该评论
天天崩盘,btc都崩到四十万了
2021-07-17 13:23:58 回复该评论
币安机器人,,?把我踢出去怎样
2021-07-17 13:23:58 回复该评论